Canwest

Client Requirements
Lead Generation in one geographic, one product, one target group (Forklift Operators)
Method: Segmented External List (1000) and Telephone

ROI

Cost per lead = $64.29

Dials = 2096
Total number of direct connects (all new customers) = 1384
New leads = 112
Number forklifts identified = 426
Estimate each forklift in the market consumes average $25/wk in propane Campaign revenue potential = $25/ wk x 52 wks x 426 forklifts = $533,800.00

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