Inter Pipeline Fund

Inter Pipeline Fund was holding a customer appreciation event, and wanted to try a new method of sending out and tracking invitations. In the end, the approach we decided on was an electronic one.

OUR SOLUTION

Before we started anything on the "evite", we set out to learn more about the event, such as:

• the venue
• the theme
• types of clients attending
• the date the emails needed to be sent by

This helped to set the tone for the creative elements that would be designed to match the event. By using evites we would allow the people invited to give us information that would help with event planning.

Electronically, we could find out what type of meal people wanted, who were bringing guests and if they were, who the guests were. All this information could then be stored and sent to Inter Pipeline Fund, so they could keep track of it and plan accordingly.

On top of the incredible convenience, the beauty of the application was that all of the information collected could be submitted in an Excel spreadsheet, making it easily accessible and easy to use in other aspects of the event, such as making name tags. Once the creative was finalized and all needed information was collected, we were ready to go. We received an email list of over five hundred people that the evite was to be sent to.

THEIR RESULTS

Because the evite was so easy for guests to respond to, we got close to a 90% response rate for the event. The cost was lower than if Inter Pipeline Fund had printed and mailed their invites, and the real-time information they gained from the evite enabled them to plan accordingly for the number of people that were attending.

EMAIL CREATIVE	RSVP CREATIVE

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