SPHAG SORB

To grow the business and further establish the Sphag Sorb Product line as the premier industrial absorbent product on the market, it was determined that a major Market Research project needed to be undertaken to determine prevailing market conditions across a broad base of factors at both the distribution and end user level: to proactively reach out to dealers and end users and start getting in touch with the market place in a meaningful manner. The market “intelligence” gathered through this intensive research will be used to make more effective strategic and tactical decisions around product development, price parameters, promotional opportunities and distribution opportunities.

Methods
Mail, Telephone, Secondary Research.

Results and Key Findings
A 22 page Report/Plan that detailed and outlined several key recommendations with respect to Price, Promotion and, most notably, with respect to an aggressive Distribution strategy. The recommendations made and as supported by both the primary and secondary research, will help Earth Care Products grow their business in a methodical, step-by-step manner based on what distributors and end users are reporting.

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