Ask anyone:  “What is the largest traditional ‘advertising’ medium in Canada and the US?” and many would be surprised to learn the leader is direct mail.

In fact, direct mail is a proven staple within the direct marketing industry, an industry that includes not only mail, but also telephone marketing, the web/email, and much more. In fact, the direct marketing Industry, according to one recently published study, accounted for $2.1trillion in sales of goods and services in the U.S. in 2006 and is growing rapidly.

Why is direct marketing growing so rapidly, and what is driving its rapid growth?

On the business-to-business side it is the increasing cost of a sales call, decline in call frequencies and coverage and the fact that customers are frequently too busy to see sales representatives. On the business-to-consumer side, it is the increasing cost of poorly-timed and poorly-targeted “advertising.”

Increasingly, businesses are turning to the more effective direct approach because they are tired of accepting that the large majority of their advertising dollars are ineffective and they are tired of accepting poor results simply because they are the “industry average.”

At FLUX Communications, we know what great direct marketing can do. And we know how to do it. We know how to help our clients use effective direct marketing to make more money, build and solidify customer relationships and to learn and grow through measuring, testing and more effectively targeting their communications.

Sample Campaign Analytics