Introducing e:Metrics, a web-based, FLUX Communications–managed system designed to gather reliable research data on our clients’ behalf ... fast!

While traditional research methods – mail, phone, interviews, focus groups and the like – will always occupy a vital space in the Market Research world, the Internet allows for instant feedback from your market, your customers and your employees.

So how is e:Metrics superior to other online survey tools?  As professional researchers, we recognize that if a questionnaire is poorly designed and written, it will perform poorly on the Internet, just as it would on paper. Moreover, if online initiative is poorly executed (e.g., targeted to the wrong list or an unrepresentative list) it won’t deliver data you can act on with confidence.

So in addition to the powerful e:Metrics online research technology itself, we offer strategy, planning, design, writing, deployment, data analysis, reporting and support.

All materials are designed with research industry best practices in mind and in strict conformity with provincial and federal law, including the Alberta Freedom of Information and Protection of Privacy Act and Chapter 5 of the Statues of Canada.

e:Metrics – Features:

• Choose from single question, single page, multiple question and multiple page surveys or surveys with more complex logic including branching, piping, looping
• Variety of question types: radio button, checkbox, scales, multiple choice, open-ended
• Available quick polls with instant public results flexible and easily modified as your needs change
• Customize to fit your precise research requirements
• Set expiry dates for templates
• Built in mail system for easy, rapid deployment to targeted email lists
• Corporate colours easily matched to survey templates
• Bolts on to your existing website quickly for increased exposure and response
• Charts, graphs and reports built right into the system or we can export the results and deliver them to you in XML, CSV or Excel format
• Reports available anytime and in real time as you require
• Reports deliverable in PDF format
• Secure password protection

e:Metrics – Fast, Cost-Effective, On-Demand Intelligence:

• Customer/member/reader satisfaction, purchase intent, loyalty
• Employee requirements and satisfaction
• Website feedback
• Direct sales/customer service requirements
• Competitive intelligence
• Pricing requirements
• Communications and media effectiveness
• Brand awareness
• Benchmarking
• Ongoing online panels for insight
• Cross-tab analysis for more detailed findings
• Customer Experience Management

e:Metrics - How Does it Work?

1. We Build and Design Your Survey
2. We Deploy Your Survey
3. We Collect Responses
4. We Analyze and Track Results
5. We Prepare and Deliver Detailed Reports in Formats you Specify