Permission-based email marketing is a cost-effective, targeted, fast and flexible way to communicate with your customers and build long-term relationships.

Combining targeted deployment and unmatched metrics, email marketing delivers a one-two punch that is hard to beat:

• Timely and personal message delivery
• High response rates
• Unique insights into customer behaviour
• Ability to quickly and inexpensively test messages and offers
• Ability to identify and nurture sales leads

FUSE Email Marketing System

FUSE is an email marketing system that incorporates critical email marketing elements and industry best-practices into one powerful package. All-inclusive and simple to use, it includes everything you need to run and manage your email marketing programs – from building a list and creating a personalized message to sending automated follow up emails and measuring results – all through your web browser.

Use FUSE to keep customers informed about products and services, new promotions, special offers, “subscriber-only” discounts; to deliver timely, relevant information or announce upcoming events; to drive web traffic – all with the click of a button. Your imagination and creativity are the only limits!

And using FUSE’s powerful, proprietary tracking system and related metrics you can better understand how your customers interact with your company giving you the power to make informed marketing decisions while increasing sales and customer satisfaction and loyalty.

FUSE Features & Benefits

• Works in all common web browsers. Completely web-based.
• Easily integrated with your existing website.
• Completely rebrandable email to match your website’s color scheme, logos, etc.
• Create emails in text, HTML or “multi-part” (text and HTML) formats.
• Easy to use HTML editor.
• Import subscribers from an existing database and automatically create a subscription form for your web site.
• Works with mailing lists of any size.
• Powerful, targeted email messaging. One-to-one personalization.
• One-click bounce handling.
• Includes powerful permission features such as double opt-in confirmation and one-click unsubscribe to put you in control.
• Automatic subscribe and unsubscribe.
• No manually adding or deleting subscribers from lists.
• Set up “forward to a friend” option for increased readership and response.
• Be notified via email when someone joins or leaves a mailing list.
• Filters recipients based on custom fields.
• Customize subscription forms.
• Auto Responder capability for automated periodic, scheduled alert messaging.
• Automatic FUSE tracking and reporting – open rates, click-throughs, etc.
• Advanced statistics for better measurement; improved campaign results
• Fully compliant with laws pertaining to email marketing.
  

Process

FUSE can be client-managed or managed by FLUX Communications

Related Services

• Campaign development & strategy
• Mailing list set-up
• Email list clean-up and management
• Mailing list development services
• Campaign reviews
• Creative and copywriting services
• Integration with tactics to boost response (telephone, mail, web, etc.).

Sample Report & Templates