Close the Loop with the FLUX Communications Web-Based Lead Management and Lead Nurturing Solution

By bundling Lead Optimizer with other demand generation services such as Direct Mail, Telephone, Email/Web, etc. we help our clients to Close the Loop between sales and marketing.

Lead Optimizer will help you to more effectively manage your marketing budgets, allocate marketing dollars more profitably, measure ROI of marketing initiatives, capture critical market insight, and better manage prospect and customer data and communications.

Designed primarily for the B2B marketer, Lead Optimizer is a solution that nurtures, manages and optimizes marketing leads and moves them through your pipeline from suspect to prospect to sale more efficiently.

Lead Optimizer is an affordable solution that will also enable you to benefit from first-class CRM, sales force and marketing automation, and engage in more profitable market intelligence and database-driven demand generation initiatives.

With Lead Optimizer, you'll be able to:

Sales Process

• Cut lead processing time dramatically
• Track and manage any volume of internal and external sales leads from multiple sources and channels through the entire sales cycle
• Advance qualified leads through the pipeline faster to increase conversion and sales
• Increase sales representative productivity and performance
• Provide instant reporting tools to monitor sales lead aging
• Obtain instant access and updates to lead status
• Tag leads requiring additional qualification and nurturing for additional sales efforts in the future
• Easily and quickly measure, collect, qualify, and route leads to a salesperson, sales force automation system (SFA), customer relationship management system (CRM), or back to your marketing team for additional nurturing or marketing
• Use in conjunction with all standard mobile devices

Marketing Process

• Manage and maximize your entire marketing mix including search marketing
• Measure marketing campaign effectiveness – track and measure online and offline campaign ROI based on analytics that extend beyond the lead to include channels and tactics used including advertising, mail, telemarketing, web, tradeshows, etc.
• Refine lead generation programs continually by applying analytics and new insights into the marketing programs, partners, and channels that produce the best leads
• Lead generation program results – whether by direct mail, telephone, trade shows, e-marketing etc. – all channeled into a single online database
• Analysis in real time to create a constant closed loop of feedback – choose from a suite of customizable reports including real time dashboards that enable an all-encompassing view of tasks, appointments, sales performance, campaign results, ROI, lead status, etc. in an intuitive and organized display
• Enhance customer relationships and optimize communication with prospects
• More effectively manage lists – capture, organize and manage all customer lead and contact information. Then segment customer and prospects to create targeted, effective campaigns
• Distribute personalized multimedia and Powerpoint presentations emails
• Data mine for marketing intelligence/target cross-sell campaigns more effectively
• Import and export information via csv values for use in other software
• Use additional capabilities including microsites, online event registration, web forms

Sample Charts & Reports